Wed 29 Sep 2021: Masterclass for How To Academy, focussing on:
• How different the Strategic way to problem-solving is from the other 3 more common ways (Expert, Analytical, Creative)
• How to run towards the hardest problems without fear
• How to discover hundreds of possible solutions to anything in minutes
• How to create a workplan and a path towards success that works every time
• How to eliminate bad ideas using tiny budgets (£1k, not £1m)
• How to convince even your most reticent stakeholders (bosses, investors, etc)

Mon 30 Aug 2021: Interview by Contagious, focussing on the similarity between Data and Madness (see full article here):

“The biggest hurdle to people thinking strategically in the 21st century is that you need data to have ideas, and that’s not true. You need data to have solutions. But you don’t need data to have ideas. A solution is an idea that has survived contact with data. Of course sometimes data can help you have ideas, but so can madness. There’s a history of mad people being quite inventive, but we don’t say you have to be mad before you invent things. Too many people wait for the data to show up before they engage their strategic muscles. That data either never shows up or shows up in ways that are too hard to read and you’ve wasted time”.

Thu 1 April : Talk for A Small World focussing on:
• How to ride the Rollercoaster of Strategic Thinking - to tackle problems you’ve never seen before
• How to embrace the Pyramid Principle - to win the race, when you know what you want to achieve
• How to play the Mutation Game - when you desperately want to change your current situation,

See video on YouTube here

Wed 31 Mar 2021: Lecture on “How to Be Strategic in the Age of AI”

“The future belongs to Artificial Intelligence. As Machine Learning technologies come to surpass our skills in domains once thought exclusive to human beings, automating swathes of white-collar jobs and radically transforming our economy, it has never been more important to have a strategy to keep your business ahead of the curve and ensure that you not only survive but thrive in a changing world. AI could even be setting your own business strategy very soon …”

Wed 24 Feb 2021: Masterclass for How To Academy, focussing on:
• How different the Strategic way to problem-solving is from the other 3 more common ways (Expert, Analytical, Creative)
• How to run towards the hardest problems without fear
• How to discover hundreds of possible solutions to anything in minutes
• How to create a workplan and a path towards success that works every time
• How to eliminate bad ideas using tiny budgets (£1k, not £1m)
• How to convince even your most reticent stakeholders (bosses, investors, etc)

Fri 29 Jan 2021: Podcast chat with Harpreet Sahota, from The Artists of Data Science

“For the last 20 years, Fred been lecturing on strategic thinking and complex problem solving; with an audience that has included the CEOs and management teams of major corporations and consulting firms around the world. Today he’s here to talk to us about his book. And share some tips with us on how we can be better problem solvers and more strategic.”

Mon 4 Jan 2021: Book Extract for Courier Magazine, focussing on the 4 Ways to Solve Problems (see page 95 of the full magazine, or only the article here):

• The Staircase of Expert Execution
• The Submarine of Analytical Research
• The Helicopter of Creative Discovery
• The Rollercoaster of Strategic Thinking

Tue 8 Dec 2020: Masterclass for How To Academy, focussing on:
• How different the Strategic way to problem-solving is from the other 3 more common ways (Expert, Analytical, Creative)
• How to run towards the hardest problems without fear
• How to discover hundreds of possible solutions to anything in minutes
• How to create a workplan and a path towards success that works every time
• How to eliminate bad ideas using tiny budgets (£1k, not £1m)
• How to convince even your most reticent stakeholders (bosses, investors, etc)

Mon 7 Dec 2020: Article in The Times’ business supplement (Raconteur)

How freelancers can take control of their career path. Career progression applies to all jobs, not just those within a company, and freelancers looking to survive the pandemic should start getting serious about the future

Thu 19 Nov 2020: Masterclass for AllBright club

“5 Step Plan To Upgrade Your Strategic Thinking At Work With Fred Pelard. The need for a stronger, more resilient business strategy has never been greater. Fred Pelard joins us for a masterclass on how to harness strategic thoughts to solve problems on a day-to-day basis, while keeping an eye on your long-term ambitions. Discover how Fred’s 5-step plan will help anyone, in any situation, to nurture this so they can anticipate and mitigate opportunities and threats ahead – empowering you to work smarter, not harder.”

Thu 19 Nov 2020: Lecture for Film & TV Charity

Mon 12 Oct 2020: YouTube chat with Matthew Stadlen, from How To Academy

Sat 10 Oct 2020: Review in the Financial Times

“(Pelard’s How to Be Strategic) provides a framework on thinking, developing and executing strategy (… ) the “rollercoaster” (… ) which uses creativity, intuition and experience to develop one, or more, hypothesis, then dive to bombard it with testing using data and re-emerge from frequent failure with a successful outcome”

Thu 8 Oct 2020: Podcast chat with Graham Allcott, from Beyond Busy

“Strategic consultant and former rocket-scientist Fred Pelard has worked with brands like Nike, Barclays, the Guardian and more, and is the author of “How To Be Strategic”. Fred lays out the difference between management consulting and strategy consulting, creating space for structured brainstorming, and solving complex problems. There are four key ways of solving problems, which Fred has identified as the Expert, Analytical, Creative, and Strategic ways. Being strategic is a skill, and you can learn it”

Tue 6 Oct 2020: YouTube Presentation and chat with Helen Bagnall, from Salon London

“How To Be Strategic” with Fred Pelard was such an interesting Salon and highly recommended for anyone thinking of a new venture, change of direction, or wanting to resolve a personal situation!” 

Tue 29 Sept 2020: “Autumn reading for CEOs”, reading list by Management Today

“There is a big difference between strategy and being strategic. Sharpen your competitive tool set with rocket scientist turned consultant Fred Pelard’s guide “How To Be Strategic”