Welcome!

I look forward to seeing you shortly in Cranfield. You’ll find below an overview of the 3 main elements of the training: content, logistics, registration. Once you are certain that you want to attend the course, please complete and submit the registration form. Feel free to contact me anytime for assistance, by email (fred.pelard@me.com) or phone (+44 7710 488 845).

Warm wishes, Fred

Content

“How to Be Strategic” is an intense, mini-MBA-type course that equips participants with a very different mindset, seeing business solutions much faster, with greater clarity. This is backed up by a comprehensive toolset, of 10 strategic thinking techniques, to crack a large variety of problems at speed.

Who should attend

Anybody with 4+ years of professional experience. Typically members of the central teams (strategy, finance, marketing, bus dev, product, technology, etc), future leaders across the company (on the “high potential” track), and managers in business units facing strategic challenges. Seniority ranges from 5 to 20 years of professional experience - everybody benefits, if differently for each participant.

What you will learn

The programme comprises 7 plenary lectures, and 4 group exercises, densely packed over 2 days. The 10 strategic thinking techniques you will learn are:

• Strategic Mindset (4 Routes to Completion)

• Structured Logic Trees (Mind Maps, Magic Tree, Pyramid Principle)

• Key Strategy Theories (Happy Line, Lean Startup, Innovator’s Dilemma)

• Agile Thinking Techniques in Practice (Mutation Game, Beautiful Constraint, Payoff Profiles)

How does it compare

The content of this course is similar to Fred Pelard’s in-house courses “Strategy 201” and “Strategic Thinking Level 2”. The learning objectives are the same, even if with a few more techniques here. If you’ve already attended a 201 or Level 2 course with Fred, then this “How to Be Strategic” course is probably a better gift to your direct reports or your immediate colleagues than it is for you.

Overview

Click on the image below or here to read & download a 1-page overview of the content for “How to Be Strategic - Cranfield 2020”:

Logistics

The course will take place at Cranfield School of Management, on 28-29 April 2020. The school’s address is College Road, Cranfield, Bedfordshire, MK43 0AL.

How to get there

The school is very easy to get to. 20 min taxi from Milton Keynes train station, or 30 min from Luton Airport, or 90 min driving from Central London. There are ample parking facilities right in front of the training venue

Where to reside

The course is residential, and the course fees include one hotel night (Tuesday evening) at the Cranfield Management Development Centre (200 yards from the training venue). Should you want to stay overnight before or after the training (i.e. Monday night and/or Wednesday night), we can arrange this for you at a cost of £125 per night (including breakfast).

When to arrive & leave

We ask all participants to be at the school for 9.30am on Tuesday 28 April. The course will finish at 5pm on Wednesday 29 April. The actual course timings will be 10am to 6pm on the Tuesday, and 9am to 5pm on the Wednesday. There will be an evening dinner on the Tuesday for all participants (included in the course fee).

What to wear

The Cranfield campus is set in the middle of rolling, rural Bedfordshire. The course will be smart casual (i.e. trousers, trainers, and t-shirts all fine, but no shorts or flip-flops), as will the dinner on Tuesday 28 April.

What to bring

Everything participants need for the course will be provided on site: course content booklet, sharpies, post-its, notepads, etc. We won’t be using laptops during the 2 days, and we’ll keep cell phone usage to a minimum.

Who to contact

Feel free to contact Fred Pelard directly anytime by email (fred.pelard@me.com) or phone (+44 7710 488 845) for assistance.

Registration

This 2-day course is by invitation only. You are likely arriving on this page because a colleague or boss of yours has attended one of Fred Pelard’s course in the past, and has nominated you for this one.

Personal details

The course you will be attending is an open training, with participants coming from many different companies, a wide range of industries, and a plurality of seniority. In order to arrange the best possible experience for everyone, we are asking below for your name, email, company name, and LinkedIn page. That’s all we need.

Payment details

The course costs are £1,950 per participant, all inclusive (course itself, 1 hotel night, 1 dinner, 2 lunches, course materials, etc). Please indicate below the name and email details of the person paying for you (boss, company learning officer, etc). We will email them directly ahead of the course - to confirm that they will settle the invoice on your behalf after the course.

Registration form

Thank you for sharing below the key details we need to register you for the course, and clicking ‘Submit’ when you’re done. You’ll receive an email confimation shortly thereafter.