How to Be Strategic
Author
Based in London and working globally, Fred Pelard is a strategy trainer, consultant, facilitator & coach. He specialises in helping teams and organisations solve complex problems. A French rocket-scientist by training, Fred has been lecturing on strategic thinking and complex problem solving to the CEOs and management teams of major corporations, consulting firms, and tech scaleups around the world for the best part of 20 years.
Fred started his career in management consulting (with Deloitte), and then completed his MBA at INSEAD. He’s been working as a strategist ever since, first with Kalchas (a medium-sized Bain and McKinsey spin-off) and then with Instigate Group, where Fred has worked with some of the leading organisations in media, retail, consumer goods, financial services, industry, and consulting.
Fred currently divides his time between three areas of equal interest & excitement:
Designing & delivering strategic thinking sessions (training, talks, etc)
Facilitating strategic away-days for boards and management teams
Conducting high-impact strategy projects & ideas generation challenges
Reviews
You'll find below reviews of Fred's strategic thinking training work by clients (large corporates, consulting firms, tech startups), together with reviews of the book by writers, thinkers & teachers whose own work Fred references or reveres
Buy
To buy in bulk (multiples of 10 or 25 copies), do visit the shop on this site and order directly (with discount).
For single copies, you can support your local bookstore, or pick the online store of your choice:
For any query contact: fred@strategic.how